Motion graphics : pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects.
Motion Graphics (or MoGraph for short) have many functions either as a standalone visual piece or when integrated into a live action video (Corporate Video, Social Media Ad, etc..). They can really add production value to your projects and convey information in more impactful ways then general text on a screen. Here are a few big benefits of using Motion Graphics in your videos.
Branding is important, whether its fonts, color schemes, imagery or just general visual mood & vibe. Its the things that makes your company stand apart from the rest and Motion Graphics is the only medium that can showcase all of those elements of your visual branding to tell a story or inform your customers.
2. Ideas without Limits
In the realm of animation, anything is possible: whales flying over a city? no problem. A clogged sink turning into a monster? Why not? Filming videos with big ideas like those require a lot of CGI & 3D work which can be slow and costly, while on the other hand using 2D motion graphics leaves the client and artist up to their imaginations.
3. Remotely Produced
You have been told over and over by marketing gurus that you need more video for your brand. And they're right!
But video requires production which involves you either being in front of the camera or oversight during filming. A benefit to motion graphics is that you don't have to take time out of your day to prepare or be on location. Design & Scripts can be developed via email and after a few days you'll be able to review your animation on your phone at home or at the office!
4. Marketing Friendly
When it comes to marketing, video has the best ROI and depending on design and script, the video could be entertaining enough to appeal to larger audiences just because it looks cool or tells a great story. This type of opportunity can sometimes lead to people sharing your video regardless of the product or service it was meant to promote. You never know when something goes viral or which idea takes off.
5. Cost Efficiency
Much like the previous point about being remotely produced: since motion graphics don't require labor, man power, loads of equipment and generally can be created in a smaller time frame, you reap the benefits in cost.
If your interested in learning more about motion graphics or looking to hire a motion graphics designer, check out my animations page.